Company profile


Micro Accessories Germany GmbH, since 2016, just MAG GmbH, is an owner-operated specialist distributor and manufacturer for IT and TV accessories, network technology as well as power cords and power adapters. These products are supplied to retailers, the public sector and industrial customers throughout Europe.

MAG was founded in 1992 by Nicholas East and Dierk Model, from whom two major business segments have developed.

Specialist for IT Cables and Power Cord

In addition to a wide range of IT accessories and international power cord, we manufacture individual solutions for special projects.

Consistent quality as well as the appropriate approvals of our cables is for us standard practise. We are particularly active in demanding and sensitive fields and have, over the years, been able to convince many well-known clients from the automotive, medical, measurement and engineering industries of our capabilities and competence.

  Der Spezialist für EDV- und Stromkabel 

Reference customers from the industry and OEM sectors

We supply OEM products and custom built solutions in the field of cables and adapters to among others, the following clients:

Epson, HOLZ-HER, IMM, Iomega, Löwenstein, Maxdata, NEC, Tado, Teac, Siemens ...

In addition, our customers include other manufacturers from the automotive industry, medical technology, furniture manufacturing and the IT sector, who we are cannot name because of non-disclosure agreements.


DINIC - The Retail Brand

Although the DINIC brand was initially intended for the distribution of data cables under our own name, it has now expanded to include many related product lines including smartphone, tablet, telecom, computer, TV and audio.

Our product lines are constantly developed and expanded in response to the changing market and consumer demand

  Profil 2 
  Profil 0 

Our Philosophy

Only products that reach our own high standards and pass the German quality controls are acceptable. Customer satisfaction is our top priority no matter what.

  Profil 1 
  Profil 0 

Not Yet A Customer?

Jetzt Neukunde werden!

Register now to benefit from our customer services:Fast delivery

  • Real-time stock level information
  • No MOQ surcharge
  • Personal support
  • Wide range of products
  • Easy efficient service